WATCH: Lucky Star pays tribute to Tito ‘tin fish’ Mboweni
Lucky Star Pilchards has remembered their unofficial brand ambassador Tito Mboweni in a special tribute following his shock death…
Tinned-fish brand Lucky Star has paid tribute to the late Tito Mboweni, who often cooked their products during his popular cooking adventures.
The former Minister of Finance and Reserve Bank Governor was known for his quirky cuisine, which he posted on his X [Twitter] account.
According to a family statement, the 65-year-old died on Saturday after a short illness. An announcement of his funeral details will be made in the coming days.
LUCKY STAR REMEMBERS TITO MBOWENI
In a tweet, Lucky Star Pilchards – which falls under Tiger Brands – remembered the late Tito Mboweni.
The tinned fish company said in a statement, “We are deeply sad to learn of the passing of Tito Mboweni.
“His unwavering dedication to South Africa’s growth and leadership has left a lasting legacy. Our thoughts are with his family and loved ones during this difficult time”.
Lucky Star captioned the post: “We lost a true South African Icon.”
On his X account, Tito often shared a look at his home-cooked meals, many of the times involving his favourite food, pilchards.
The former minister enjoyed cooking tinned fish in a stew or curry, which he served with pap.
Lucky Star stew! ( I have no relationship with them but enjoy the fish). pic.twitter.com/nnOPOcjG5a
— Tito Mboweni (@tito_mboweni) June 6, 2019
The face of Luck Star tin fish is gone😭…R.I.P Tito Mboweni pic.twitter.com/bvQoalOPci
— Phat Peeg🇿🇦 (@TCMabasa) October 12, 2024
In July, he even tweeted about how his name had become synonymous with Lucky Star Pilchards.
In his tweet, the amateur chef claimed the term “Tito Mbowening” had been included in the South African Contemporary Dictionary with the definition: “The use of Lucky Star in a cooked meal.”
SOUTH AFRICANS DEMAND TRIBUTE TO FORMER MINISTER
Meanwhile, South Africans are calling for Lucky Star to honour Tito Mboweni with a special edition of the pilchards bearing the late minister’s face.
According to many tweeps, the proceeds should be donated to charity in Tito’s honour.
X user @StHonorable tweeted: “He singlehandedly marketed your brand without getting any remuneration,” while @DDT_PM added: “I started eating canned fish because it was highly advertised on Twitter by Tatana Tito Mboweni. He was not only our Twitter Chef but your indirect brand ambassador as well. He deserves an honour”.
We lost a true South African Icon💔🇿🇦 pic.twitter.com/SXuKPC8AW7
— Lucky Star (@LuckyStarSA) October 13, 2024
